Introduce
“Dòng Dòng”, meaning “to go around” in Saigon accent, is a company that reimagines the life cycle of used tarps from old awnings or truck covers to unique-designed bags.
After 6 months of establishment, the brand needs a website that can convey its brand and let the staff easily manage inventory while keeping the e-commerce experience simple.
Ideate
The first time, we thought of using Shopify, but it has two problems, one is that it charges a 2% fee per purchase while it is not easy to customize to adapt some needed functions.
As a result, I suggested the company use WooCommerce because it is free and self-hosted. Also, it would be easier to implement many features, such as localization with the rich ecosystem of WordPress plugins.
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Easy inventory management
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Cost effective
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Customizable (esp. Localization)
Task
Because it was a new startup, I worked as an only “webmaster” who took care of all things related to digital platforms. I helped them with initial setup, design and implementation, and deployment and third-party setup.
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Development
I worked with Mrs. Kieu Anh (founder) and Thao (visual designer) for the website design and implementation. The goal is to make a clean and clear website while keeping the bold and “Saigon” vibe of the brand.
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Deployment and third-party setup
I helped deploy the website into Digital Ocean. We used a $10/month droplet. In this occasion, I got chance to learn about VPS configuration.
Additionally, I set up the Google Analytics and Facebook marketplace sync.
Implementation
I used WordPress CMS and WooCommerce plugin for this website, with a custom handcraft theme using Sass, jQuery. TranslatePress was a plugin for multi language function.
Launching
After nearly 1 month working part-time, the website is ready for launch. It received many positive feedback from the community. Checkout the lauching post!